Towie's Amy to open new pop-up store in Basildon

Amy Childs

Amy Childs

First published in Echo News

WOWIE Towie, Essex’s most famous redhead, Amy Childs, is opening a new store in Basildon at the weekend, and she’ll be there to greet fans.

Amy, 22, former star of The Only Way is Essex will be visiting the Eastgate Shopping Centre on Saturday to officially open her shop.

Fans of the beautician turned fashionista are expected to queue up to meet Amy, who has chosen Eastgate as the location for her first pop-up boutique, which will be open throughout the festive season until January.

Situated on the Upper Mall, adjacent to Next and the Basildon Eastgate Art Gallery, Amy Childs’ Boutique Pop-Up Shop promises glamour-loving customers everything they need for the party season – from stunning beauty gift boxes to perfect party hairpieces and dazzling dresses.

The reality star, who lives in Brentwood, already has an impressive CV, including three clothing collections, a strip lash range, a complete tanning collection and her own perfume.

She will be at the centre at 12.30pm to cut the ribbon and open the boutique followed by a product-signing session and fan meet and greet.

Amy, famous for her catchphrase “well jel”, this week reportedly splashed out £80,000 on personalised WE11 JEL, car number plates for her jeep. She’s also been busy leaping to the defence of her former Towie co-star Lauren Goodger who has come under fire for her weight gain, saying of her friend: “She’s got curves and looks amazing.”

Mike Horton, spokesman for the Eastgate Centre, expects plenty of support for Amy.

He said: “We are absolutely thrilled that Amy Childs is opening her boutique at Eastgate.

“Amy’s appearance here is already a big talking point among shoppers and creating great excitement. It promises to be a great occasion for us all.”

Comments (19)

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4:51pm Thu 29 Nov 12

midgetman says...

OH GOOD GOD!!!!!!!!!!!!!!!!!
!!!!!!!!!!
OH GOOD GOD!!!!!!!!!!!!!!!!! !!!!!!!!!! midgetman
  • Score: 0

4:54pm Thu 29 Nov 12

perini says...

..most famous redhead - never heard of her!!
..most famous redhead - never heard of her!! perini
  • Score: 0

5:23pm Thu 29 Nov 12

Eric Whim says...

who?

What is she famous for?

Being more orange than a carrot maybe?
who? What is she famous for? Being more orange than a carrot maybe? Eric Whim
  • Score: 0

5:27pm Thu 29 Nov 12

Eric Whim says...

Totally Orange With Implanted Everything
Totally Orange With Implanted Everything Eric Whim
  • Score: 0

5:55pm Thu 29 Nov 12

Olivia2847 says...

Spare us - but it could have been worse I suppose - Denise van Outen? The professional dancer who isn't one!
Spare us - but it could have been worse I suppose - Denise van Outen? The professional dancer who isn't one! Olivia2847
  • Score: 0

5:56pm Thu 29 Nov 12

Olivia2847 says...

Well Gel? Don't you mean 'get wel' ?
Well Gel? Don't you mean 'get wel' ? Olivia2847
  • Score: 0

5:58pm Thu 29 Nov 12

echoforum says...

Poor Basildon.
Slagged off by P Allen on 5live.
Now the airhead meets the underclass in a race to the bottom...Eastgate more Wastegate
Poor Basildon. Slagged off by P Allen on 5live. Now the airhead meets the underclass in a race to the bottom...Eastgate more Wastegate echoforum
  • Score: 0

6:13pm Thu 29 Nov 12

Nebs says...

She looks quite attractive, has diverse business interests, and seems to be doing very well for herself. What is there to complain about.
She looks quite attractive, has diverse business interests, and seems to be doing very well for herself. What is there to complain about. Nebs
  • Score: 0

7:17pm Thu 29 Nov 12

maddriver says...

Nebs wrote:
She looks quite attractive, has diverse business interests, and seems to be doing very well for herself. What is there to complain about.
Well said, but it will not affect the non-achievers on here from venting their envy.
[quote][p][bold]Nebs[/bold] wrote: She looks quite attractive, has diverse business interests, and seems to be doing very well for herself. What is there to complain about.[/p][/quote]Well said, but it will not affect the non-achievers on here from venting their envy. maddriver
  • Score: 0

8:05pm Thu 29 Nov 12

kev1956in says...

better dig out my sleeping bag and pop-up tent and get in the queue. Must not forget a flask of cocoa.
better dig out my sleeping bag and pop-up tent and get in the queue. Must not forget a flask of cocoa. kev1956in
  • Score: 0

4:04am Fri 30 Nov 12

Olivia2847 says...

Nebs wrote:
She looks quite attractive, has diverse business interests, and seems to be doing very well for herself. What is there to complain about.
Oh come on! She's a nugget!
[quote][p][bold]Nebs[/bold] wrote: She looks quite attractive, has diverse business interests, and seems to be doing very well for herself. What is there to complain about.[/p][/quote]Oh come on! She's a nugget! Olivia2847
  • Score: 0

4:57am Fri 30 Nov 12

al coniston says...

'... and she’ll be there to greet fans'

. . . . i hope they both have a great time
'... and she’ll be there to greet fans' . . . . i hope they both have a great time al coniston
  • Score: 0

7:11am Fri 30 Nov 12

Brunning999 says...

I would rather spend time with her than most of the dead beat non achieves on here.
I don't care if parts of her are false, turn the light out and who cares anyway.
I would rather spend time with her than most of the dead beat non achieves on here. I don't care if parts of her are false, turn the light out and who cares anyway. Brunning999
  • Score: 0

10:53am Fri 30 Nov 12

streetboy75 says...

i heard that she wanted to open in lakeside, but lakeside refused her, LOL
i heard that she wanted to open in lakeside, but lakeside refused her, LOL streetboy75
  • Score: 0

10:56am Fri 30 Nov 12

howironic says...

Nebs wrote:
She looks quite attractive, has diverse business interests, and seems to be doing very well for herself. What is there to complain about.
Jealousy I assume... Whilst she may not be the smartest tool in the box, she is certainly making a success of herself, and isn't claiming benefits like the Basildonians.
[quote][p][bold]Nebs[/bold] wrote: She looks quite attractive, has diverse business interests, and seems to be doing very well for herself. What is there to complain about.[/p][/quote]Jealousy I assume... Whilst she may not be the smartest tool in the box, she is certainly making a success of herself, and isn't claiming benefits like the Basildonians. howironic
  • Score: 0

12:15pm Fri 30 Nov 12

Miss_Independent says...

I don’t see a problem with her being in Basildon - will make a change from the average 99p store and as for Amy herself, good luck to her - we should support local people not knock them....all I can say is at least she is working and making something for herself unlike some who live in Essex/Basildon...it may not be your thing and if the is the case don’t visit her or her shop I’m sure she won’t mind....
I don’t see a problem with her being in Basildon - will make a change from the average 99p store and as for Amy herself, good luck to her - we should support local people not knock them....all I can say is at least she is working and making something for herself unlike some who live in Essex/Basildon...it may not be your thing and if the is the case don’t visit her or her shop I’m sure she won’t mind.... Miss_Independent
  • Score: 0

8:12pm Fri 30 Nov 12

Audioman says...

Too much make up and fake tan,Iwould not give her my seat on the bus but there again she would not
dream of riding on a bus in a large car yes !!!
Too much make up and fake tan,Iwould not give her my seat on the bus but there again she would not dream of riding on a bus in a large car yes !!! Audioman
  • Score: 0

4:00am Sun 2 Dec 12

Spyglass says...

she may be, false, orange & thick
But she seems quite sweet & nice

Good Luck to her
she may be, false, orange & thick But she seems quite sweet & nice Good Luck to her Spyglass
  • Score: 0

6:45pm Sun 2 Dec 12

Martynun says...

I'd bang her back door in any day...
I'd bang her back door in any day... Martynun
  • Score: 0

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