ALBION assistant Billy Reid was "knocked out" by the passion of owner-chairman Tony Bloom and the club's "wow" factor.

The former Hamilton and Clyde boss has linked up again with head coach Graham Potter for the third time with the Seagulls after working with him at Ostersund in Sweden and Swansea.

Scot Reid, 55, told The Argus: "I didn't know too much about the club, if I'm being honest. But once you come to the training ground and go to the arena and you see the vast process that goes on at the football club, the standard of the training ground and they tell me there is another £20 million being spent, and you think wow.

"So you can see the ambition. It is staring you in the face. I was lucky enough to have dinner with the chairman and some of the guys that work here and phew, I was knocked out by how passionate he is for his football club and how he treats his staff.

"It was a real eye-opener and you can see the reason why this club wants to progress up the Premier League."

Potter has also brought coach Bjorn Hamberg and player recruiter Kyle Macauley with him from Ostersund and Swansea.

Reid said: "We'll just be the best we can be, trying to improve the players. Hopefully they can improve us as a management team as well and we can give them the confidence to play the way Graham Potter's teams have in the past.

"On the front foot, a possession-based game, trying to win the ball high up the pitch. We realise we are going into the Premier League so it's not going to be as easy as it was before. We just have to be the best we can be."

Albion play their first friendly in England under Potter at Crawley on Friday night (7.45pm), following Saturday's opening 5-2 victory against FC Liefering in Austria.

The squad will be split to cater for another friendly against Fulham at Aldershot on Saturday (3pm).