A NEW gym in Benfleet hopes to rewrite history with its new approach to personal training, with the owner describing it as “one of the most stylish gyms in Essex”.

Training Grounds, based in Unit One, Green Road, recently opened its doors to the public and saw more than 40 people sign up.

The grand opening allowed the public to meet the staff, and owners John Dawe and Bradley Goldberg.

Co-owner, Bradley, 39, from Benfleet, said: “The grand opening went really well.

“We were very busy throughout the day.

“We’ve received lots of good feedback on the gym - everyone was pleased.

“We held a boxing seminar and fitness yoga classes which were popular, and we were busy right the way through.

“We are really happy with it.

“The gym looks great.”

The swanky new gym offers a full range of facilities and is open to all - from beginners to professional athletes. Juniors from age 14 are also able to attend accompanied by an adult.

However, the main attraction of Training Grounds is its Assisted Membership Programme (AMPED), where members can take advantage of assisted training, nutritional plans and group training sessions every time they attend the gym - even every day if they wish.

For £50 a month, clients can choose the AMPED membership which also allows them to use the facilities in the Muay-Thai studio next door.

Co-owner, John, 33, from Rayleigh, said: “Personal trainers are so expensive.

“People don’t want to spend around £30 an hour to be trained.

“There was a gap in the market for something like this and we just wanted to help people out.

“We’re looking forward to building a friendly atmosphere and growing in the community.”

Bradley, who also runs Benfleet Muay-Thai in the unit next door. has high hopes for the gym and is proud of what he and his business partner have achieved.

He added: “We’ve gone to town with the equipment.

“I’ve put my life savings into it.

“It’s something that has been building for a long time and we’re really stoked to bring something new to Benfleet.

“I would go as far to say it’s now one of the most stylish gyms in Essex.”