Businessmen ready to unveil new £1.5m bar

Businessmen ready to unveil new £1.5m bar

Businessmen ready to unveil new £1.5m bar

First published in Southend by , Senior reporter

A BAR which has had a £1.5million revamp will create about 20 new jobs in Southend town centre.

East Coast Social will be opening in the former Yates and La Tasca site in London Road next month.

Businessmen Alan Dugard and Aaron Curtis spent months looking for the right venue in Southend.

It will have a British theme, offering traditional food and decorations, including a red telephone box centrepiece.

It will offer what it says is a unique experience of food, including steaks cooked over hot rocks at the table.

The pair, whose Bedfordshirebased Interguide company owns three other venues, said they believe Southend is a town with “massive potential”.

Mr Curtis said: “It was by chance that we found the place.

“Just before Christmas we were looking at a couple of sites around Southend and popped into Nandos for a bite to eat and happened to see this across the road.”

They bought the building soon afterwards and have been refurbishing it since January 8, investing about £1.5million overall.

Other venues owned by the company include the Penthouse Nightclub in Leicester Square, London, and the Electric Social in Brixton.

Mr Curtis said: “There’s economic optimism across the UK and Southend has a great history. Hopefully us doing this will give some confidence to other people there too.”

An application for a licence to open on Friday and Saturday nights until 2am is in the pipeline.

The bar will open with a special preview party on Saturday, March 15.

Mr Curtis added: “We’re recruiting about 20 to 25 staff all from the local area, and are hoping to interview some people next week.”

Staff already recruited include Southend DJ Johnny Kango, who is the venue’s marketing manager.

For more about the venue, follow @eastcoastsoc on Twitter or search for it on Facebook.

Comments (12)

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6:59am Sun 23 Feb 14

DogsMessInLeigh says...

Businessmen Alan Dugard and Aaron Curtis spent months looking for the right venue in Southend.
_______________

they could'nt have been looking very hard...its been on the market for what 2 years.
Nice to see that place getting used after all this time,Its in a good position, but is it a 'bar'...or Restaurant, its all written a bit confusing.
Businessmen Alan Dugard and Aaron Curtis spent months looking for the right venue in Southend. _______________ they could'nt have been looking very hard...its been on the market for what 2 years. Nice to see that place getting used after all this time,Its in a good position, but is it a 'bar'...or Restaurant, its all written a bit confusing. DogsMessInLeigh
  • Score: 12

7:16am Sun 23 Feb 14

carnmountyouknowitmakessense says...

Steaks on Hot Rocks, cannot wait, high time that end of town had a good grub pub..
Steaks on Hot Rocks, cannot wait, high time that end of town had a good grub pub.. carnmountyouknowitmakessense
  • Score: 12

11:13am Sun 23 Feb 14

InTheKnowOk says...

Good to see the place being opened again ..
Good to see the place being opened again .. InTheKnowOk
  • Score: 18

2:21pm Sun 23 Feb 14

Kim Gandy says...

British themed? Oh my God. That's bound to offend somebody.

Good.

Makes a change from the usual pseudo-tat themed plastic palaces that infest the high street today, which are usually seething with TOWIE wannabees and aspiring chavs.
British themed? Oh my God. That's bound to offend somebody. Good. Makes a change from the usual pseudo-tat themed plastic palaces that infest the high street today, which are usually seething with TOWIE wannabees and aspiring chavs. Kim Gandy
  • Score: 16

12:53am Mon 24 Feb 14

heartbeat says...

Definitely gets a thumbs-up from me. Hopefully it will inspire confidence by transforming that rather run-down part of town. Looking forward to going there!
Definitely gets a thumbs-up from me. Hopefully it will inspire confidence by transforming that rather run-down part of town. Looking forward to going there! heartbeat
  • Score: 9

8:14am Mon 24 Feb 14

Richy don't shine shoes no more says...

Kim Gandy wrote:
British themed? Oh my God. That's bound to offend somebody.

Good.

Makes a change from the usual pseudo-tat themed plastic palaces that infest the high street today, which are usually seething with TOWIE wannabees and aspiring chavs.
Not one to offensively generalise are you?
[quote][p][bold]Kim Gandy[/bold] wrote: British themed? Oh my God. That's bound to offend somebody. Good. Makes a change from the usual pseudo-tat themed plastic palaces that infest the high street today, which are usually seething with TOWIE wannabees and aspiring chavs.[/p][/quote]Not one to offensively generalise are you? Richy don't shine shoes no more
  • Score: 4

11:51am Mon 24 Feb 14

DannyK86 says...

Sounds promising - hope it will be a different and more upmarket offering than most of southend nightlife, which is generally tacky and unimaginative, with the exception of a small handful of places (Old Hat, Railway, Mews).
Sounds promising - hope it will be a different and more upmarket offering than most of southend nightlife, which is generally tacky and unimaginative, with the exception of a small handful of places (Old Hat, Railway, Mews). DannyK86
  • Score: 4

12:08pm Mon 24 Feb 14

southendcivilservant says...

This is great news for Southend, as others have said, I hope it will be more of a sophisticated, upmarket type place which is lacking in Southend. I like the idea also of a bar/restaurant which specialises in steak too - lots of good steakhouses in Essex but none in Southend that I can think of. Perhaps this is a gap in the market? I'd happily lose 5 chinese/indian restaurants in exchange for 1 good steakhouse. Good luck guys!
This is great news for Southend, as others have said, I hope it will be more of a sophisticated, upmarket type place which is lacking in Southend. I like the idea also of a bar/restaurant which specialises in steak too - lots of good steakhouses in Essex but none in Southend that I can think of. Perhaps this is a gap in the market? I'd happily lose 5 chinese/indian restaurants in exchange for 1 good steakhouse. Good luck guys! southendcivilservant
  • Score: 8

2:42pm Mon 24 Feb 14

jantone says...

Fantastic news!! This unit has been left vacant for about 2 years, so it's great that this company has taken it!! A decent steakhouse in the town centre is just what is wanted, makes a change from the usual eateries!!
Long may it prosper, & good luck to the new owners.
Fantastic news!! This unit has been left vacant for about 2 years, so it's great that this company has taken it!! A decent steakhouse in the town centre is just what is wanted, makes a change from the usual eateries!! Long may it prosper, & good luck to the new owners. jantone
  • Score: 7

5:40pm Mon 24 Feb 14

DannyK86 says...

southendcivilservant wrote:
This is great news for Southend, as others have said, I hope it will be more of a sophisticated, upmarket type place which is lacking in Southend. I like the idea also of a bar/restaurant which specialises in steak too - lots of good steakhouses in Essex but none in Southend that I can think of. Perhaps this is a gap in the market? I'd happily lose 5 chinese/indian restaurants in exchange for 1 good steakhouse. Good luck guys!
The only one I can think of is the Miller & Carter (ex Silver Jubilee) in Eastwood?
[quote][p][bold]southendcivilservant[/bold] wrote: This is great news for Southend, as others have said, I hope it will be more of a sophisticated, upmarket type place which is lacking in Southend. I like the idea also of a bar/restaurant which specialises in steak too - lots of good steakhouses in Essex but none in Southend that I can think of. Perhaps this is a gap in the market? I'd happily lose 5 chinese/indian restaurants in exchange for 1 good steakhouse. Good luck guys![/p][/quote]The only one I can think of is the Miller & Carter (ex Silver Jubilee) in Eastwood? DannyK86
  • Score: 2

12:32pm Fri 28 Feb 14

Southend Andy says...

Good luck guys, any chance of a free sample so i can spread the word. ;-)
Good luck guys, any chance of a free sample so i can spread the word. ;-) Southend Andy
  • Score: 0

12:36pm Fri 7 Mar 14

CosmicPaul says...

I think they should pave (pedestrianize) the road from the mini roundabout down to the Odeon. There is already quite a few restaurants there and this area would look nice if it was fully paved with outdoor seating for the restaurants and then decorate with trees and flowers. It would give that area of town a nice Spanish feel to it. Similar to Barcelona's Las Ramlas and other European towns. The Taxis can easily be moved. If the council are spending £1 million on a artificial Lagoon then they they can help make the high street more attractive too.
I think they should pave (pedestrianize) the road from the mini roundabout down to the Odeon. There is already quite a few restaurants there and this area would look nice if it was fully paved with outdoor seating for the restaurants and then decorate with trees and flowers. It would give that area of town a nice Spanish feel to it. Similar to Barcelona's Las Ramlas and other European towns. The Taxis can easily be moved. If the council are spending £1 million on a artificial Lagoon then they they can help make the high street more attractive too. CosmicPaul
  • Score: 3

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