VISITORS now have Southend in the palm of their hands, thanks to a new smartphone app.

Developed by the Southend Business Improvement District, OnSouthend is designed to help visitors get more from their trip to the seaside.

The app is pitched as an extension of the website, and is part of plans to make visitors’ trips more rewarding.

Dawn Jeakings, group chairman, said: “The app moves Southend further into the 21st century and will be a big success, as we move into the summer, when the town welcomes huge numbers of day-trippers and business travellers.

“It meets the needs of shoppers and other visitors when we’re doing all we can to support our town centre and seafront.”

Users will get exclusive offers and treats via and the app can direct you to your destination of choice.

Ms Jeakings added: “It’s a brilliant way to help you make the most of your time in the High Street or on the seafront, whether you’re a resident, work here, are visiting or considering taking a university place here. OnSouthend has it all.”