TRAVELLER’S Choice Awards rank Adventure Island in UK’s top 3 amusement parks and one of the best in Europe The annual TripAdvisor Traveller’s Choice Awards has seen Southend-on-Sea’s Adventure Island move from 9th to 3rd in the list of Britain’s best amusement parks – and make a new entry at 11th best in Europe.

The awards, based on millions of reviews posted on the world’s biggest travel ratings website, recognise the best travel spots and destinations based on customers’ experiences and opinions.

The award winning destinations and venues are decided by their popularity with TripAdvisor users, taking into account their favourite and most highly-rated places.

Adventure Island received 1,326 reviews with 1,194 rating it as either Excellent or Very Good, with comments such as “The staff are amazingly chirpy”, “great value for the whole day” and “good rides and compared with other parks not too expensive.

Alton Towers, in Farley, was in first place and Paultons Park, home of Peppa Pig World, in Romsey, came second.

Adventure Island Managing Director Marc Miller said: “This latest accolade brackets us with some of the most famous names in our industry – both in the UK and globally .

“To be ranked higher in the UK than iconic attractions like Blackpool Pleasure Beach and Brighton Pier is very gratifying – and to be rated in the top 1% of all amusement parks in the world is amazing.

"It is a testament of our unwavering commitment to our customers having a terrific time here and continually striving to improve our offer. Our investment in new attractions, such as Adventure Inside, and its subsequent success demonstrates this.”

Marc adds: “Of course, an essential part of winning this latest award is the standard we set in customer service. We take great care to recruit, train and look after the very best people."