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"Southend Pier 'cultural centre' is boringly named"
10:00am Saturday 27th October 2012 in News
SOUTHEND Pier’s new £3million cultural centre is too boringly named to attract any visitors.
That’s the verdict of Anna Waite, the former Tory leader of Southend Council, who has called for it to be rechristened to draw more people to the end of the pier.
The authority has said it is willing to listen to any offers to use the cultural centre, which has already hosted art exhibitions, musical performances, comedy gigs and private events since it opened in July.
But Mrs Waite questioned why it had been given such an uninspiring name in the first place.
She said: “Let’s face it, how many children or teenagers, or even any visitors, are going to get excited about visiting a ‘cultural centre’?
“Would you hold your wedding or celebrate an important birthday in a ‘cultural centre’?”
“Even our diehard locals are sceptical.”
Derek Jarvis, the Tory councillor responsible for culture, said the new building’s title could be changed in the future.
However, he argued the current moniker was not damaging its attractiveness in any way.
“It is a working title in a sense and I’m sure that, in the future, we can have a debate about what it should be called,” he said.
“But one thing is certain: it is not hindering business at all.
“We have had a lot of interest in the centre and it has been a great success so far.”