Forget her spat with former Playboy model Kendra Wilkinson… or this ITV clip showing Edwina Currie apparently falling in love with her fizzy drink.

Because the former MP now officially has a ‘new moment’.

When the 68-year-old decided to call Melanie Sykes by shouting ‘Mel’ at the top of her voice, viewers of the reality TV show decided this was greatest I’m A Celebrity…Get Me Out Of Here moment yet. Here are seven reasons why.

1. It was certainly a memorable scream.

2. Her vocal skills left a lasting impression.

3. New ringtone ideas emerged.

4. Edwina showed off her amazing breath control skills.

5. Her long note was the talk of the town.

6. She made us forget why she was calling Mel in the first place.

7. We all now want Ant and Dec to match Edwina’s vocal prowess.